Three proposals of packaging design and branding for a Ready to Drink can
Brief:
Type of beverage: Ready to drink
Content: Wine with Fruit Juice
Unit pack format: 330ml
Customer: 23-38 years old, female skewed.
Use of the product: multiple occasions use. Festival, evening with friends, picnic in the park.
Tone/image wanted to be portrayed: Modern, clean, uncluttered, with relevance to the Mediterranean. Bright and refreshing colours. Combination of scripts handwritten, and clear and professional with some link to the past, art deco.
Mandatories: Label, Theme presentation slides, Logo.